Bristol Rovers have agreed a third sponsorship deal for their kit for the new season. The Terrace, which operates the the club’s online shop, has agreed to sponsor the club’s shorts, delivering another valuable boost to Rovers’ coffers after a very difficult period financially. The Terrace also oversees the club’s superstore, which will reopen on Saturday after being closed throughout the pandemic. The company’s logo will appear on the back of Rovers’ shorts, with Utilita and Poplar Insulation’s branding featured on the front and back of the shirts respectively. Rovers’ commercial director Tom Gorringe said: “We are delighted to continue our strong partnership with The Terrace.
“Supporters would have witnessed the improvements already installed across our retail sites through the hard work of the team behind the scenes, who endeavour to respond and take onboard supporter feedback when implementing improvements for the future. “By becoming our short sponsor for the season ahead, it cements the affiliation between the football club and The Terrace and we look forward to working closely with them throughout the season and beyond.” Carl Sewell, The Terrace director, added: “Over the recent months we have grown our relationship with Bristol Rovers and the fans through the new retail operations partnership and it has been a fantastic experience, to work so closely with the club, a club with so many dedicated staff behind it. “We have had the chance to chat directly with fans, listen to their feedback and dreams and in honesty, it has left us feeling a fantastic connection for the club.
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“With that in mind, we have taken the back of short sponsorship for the 2021/22 campaign to cement that The Terrace back the club all the way, to give back to the club not only financially but in support, as we bridge a connection between fan and club that sometimes is forgotten. “As a brand, we represent the fan, the forgotten, the fallen and the loyal. “The Gas fanbase is second to none, the stories they’ve told us, the memories they’ve shared help fuel us to deliver what we do. This isn’t for us, this is for them. This is The Terrace.”