Home-cooked supermarket pizza never seems to have the same crispy crust and unique flavour of a restaurant equivalent. It always seems so difficult to recreate that restaurant experience at home – until now. To help customers save money and recreate that special taste, restaurant chain PizzaExpress is offering a helping hand. PizzaExpress has released its very own ‘Raw’ Pizza Dough into supermarkets, bringing the famous recipe to the chilled aisle for the first time in its 56-year history. Shoppers can choose from two formats, including a ready-rolled variety for £1.75, and another portion of dough for those who want to roll their own, for just £2. The new additions are currently available exclusively in the chilled aisle at Tesco and ASDA, with more supermarkets expected to stock both dough varieties soon. Each pack contains enough to make two 200g pizzas (or one 400g), it’s the perfect kit to get all the family involved.
PizzaExpress raw dough is in the chilled aisle at supermarkets
It goes from raw to a tasty favourite within 20 minutes – using whatever is available in the fridge for a diner’s own selection of toppings. Try surplus slices of ham, leftover lumps of cheese or controversial toppings such as pineapple or anchovies. Alternatively, home cooks can create their own versions of PizzaExpress classics like the Sloppy Giuseppe, American Hot, or the Padana in next to no time. Richard Mills, retail director at PizzaExpress, said: “The launch of our dough into supermarkets is a natural step for us, giving shoppers even more ways to enjoy the taste of PizzaExpress at home. With two formats to choose from, the dough is perfect for everyone – no matter your skills in pizza making.” For more stories from where you live, visit InYourArea.